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Green Marketing: A Case Study of the Sub-Industry in Turkey

★★★★★
★★★★★

English

By (author): A. Kirgiz

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. See more
€49.27
€55.99
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 29 Oct 2015
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137535870

About A. Kirgiz

Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages and went on to pursue her MA in Advertising giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences she has written many articles and books in this field. her interests include Marketing Brand Management Integrated Marketing Communications and Business Administration.

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