Styling South Asian Youth Cultures: Fashion, Media and Society
★★★★★
★★★★★
English
For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.
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Product Details
Weight: 458g
Dimensions: 138 x 216mm
Publication Date: 30 Jul 2018
Publisher: Bloomsbury Publishing PLC
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781784539177
About
Lipi Begum is Programme Leader in Fashion Management at the Winchester School of Art University of Southampton UK. Formerly lecturer in Marketing and Branding at the London College of Fashion University of the Arts London she has worked as a global consultant for the ready-made garment sector in Bangladesh. She is developing her research practice in gender South Asian consumer cultures and fashion creative industries. Rohit K Dasgupta is lecturer at the Institute for Media and Creative Industries Loughborough University UK. He is the author of Digital Queer Cultures of India (2017) and is co-editor of Masculinity and its Challenges in India (2014) and Rituparno Ghosh: Cinema Gender and Art (2015). Reina Lewis is Centenary Professor of Cultural Studies at London College of Fashion University of the Arts London UK. Her books include: Muslim Fashion: Contemporary Style Cultures (2015); Rethinking Orientalism: Women Travel and the Ottoman Harem (I.B. Tauris 2004) Edited volumes include: Modest Fashion: Styling Bodies Mediating Faith (I.B. Tauris 2013); Gender Modernity and Liberty: Middle Eastern and Western Women's Writings: A Critical Reader (with Nancy Micklewright I.B. Tauris 2006) and Feminist Postcolonial Theory: A Reader (with Sara Mills 2003). Reina Lewis co-edits with Elizabeth Wilson the Dress Cultures Series at I.B. Tauris and the Cultures in Dialogue series with Teresa Heffernan.