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A01=A. Perna
A01=E. Baraldi
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Author_E. Baraldi
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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects

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★★★★★

English

By (author): A. Perna E. Baraldi

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. See more
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A01=A. PernaA01=E. BaraldiAge Group_UncategorizedAuthor_A. PernaAuthor_E. Baraldiautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJDCategory=KJKCategory=KJMCategory=KJSUCategory=KNCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Dimensions: 140 x 216mm
  • Publication Date: 28 Mar 2014
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137335654

About A. PernaE. Baraldi

Andrea Perna is a researcher in Industrial Marketing at the Department of Engineering Sciences Uppsala University Sweden and at the Department of Management Polytechnic University of Marche Italy. His research interests include CRM new business formation and innovation in B2B markets. He has published in the Journal of Business Research and Industrial Marketing Management.   Enrico Baraldi is Full Professor of Industrial Engineering and Management at the Department of Engineering Sciences Uppsala University Sweden. His research interests include industrial networks innovation management business strategies science and technology sciences and academic entrepreneurship. He has published in the California Management Review Journal of Business Research Industrial Marketing Management Technovation and Management Decision.

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