Public Relations in China: Building and Defending your Brand in the PRC

About D. Wolf

David Wolf is Managing Director of Allison+Partners' Global China Practice. Recognized as a leader in China's public relations industry David specializes in helping clients manage complex communications challenges including government relations crisis new market entry and corporate reorganization. His current clients include Underwriters' Labs (UL) Micron Technologies Airbnb the Public Interest Registry and the Canola Council of Canada. In addition David is called upon by regional and global media as an analyst and commentator on business in China and contributes to publications including Foreign Policy The Holmes Report EuroBiz Media AdAge magazine and WARC. David is an Editorial Advisor for the China Economic Quarterly and has been a blogger for eleven years at Silicon Hutong (http:/siliconhutong.com) and The Peking Review (http://www.pekingreview.com). Prior to joining Allison+Partners David spent seven years as President and Chief Executive Officer of Wolf Group Asia (WGA) a Beijing-based strategic corporate communications advisory firm. Serving clients including Discovery Networks Motorola Mobility Google Foxconn Blizzard AOL About.com and Irdeto WGA won both client and industry accolades. Before starting WGA in 2005 David led the Asia-Pacific Technology Practice for Burson-Marsteller leading a team of nearly 50 professionals in offices across Asia and Australia. Prior to joining Burson-Marsteller David was Managing Director and Chief Operating Officer of Claydon Gescher Associates (CGA) a boutique strategy and public affairs consultancy based in Beijing with a focus on media entertainment and telecommunications. David has lived in China since 1995 and now divides his time between Beijing and Los Angeles. He holds a Masters degree in International Management from the Thunderbird School of Global Management and a Bachelor's degree in International Relations from the University of California Davis.