International Business
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Humanistic Marketing
Palgrave MacmillanCurrent price €92.69Original price €102.99Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around th...
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World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations
Palgrave MacmillanCurrent price €92.69Original price €102.99The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanisti...
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Traditional Chinese Thinking on HRM Practices: Heritage and Transformation in China
L. YuanCurrent price €92.69Original price €102.99Suggests important ramifications for both Western and Eastern Human Resources Practices and is the first research of its kind to empirically invest...
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Expatriates in China: Experiences, Opportunities and Challenges
I. BoncoriCurrent price €92.69Original price €102.99Focuses on the individual experiences of Western expatriates in China by merging academic knowledge and real-life testimonials given by interviewee...
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
. RajagopalCurrent price €92.69Original price €102.99Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement t...
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Successes and Challenges of Emerging Economy Multinationals
Marin MarinovCurrent price €92.69Original price €102.99Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful inte...
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Transnational Corporations and Transnational Governance: The Cost of Crossing borders in the Global Economy
Palgrave MacmillanCurrent price €92.69Original price €102.99Transnational Corporations and Transnational Governance examines the different kinds of distance-related barriers related to cross-border investmen...
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Humanistic Perspectives on International Business and Management
Palgrave MacmillanCurrent price €92.69Original price €102.99In Humanistic Perspectives on International Business and Management, the authors provide space to global perspectives on how we can rethink and rep...
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OR, Defence and Security
Palgrave MacmillanCurrent price €92.69Original price €102.99OR, Defence and Security presents eleven papers, originally published in the Journal of the Operational Research Society and the Journal of Simulat...
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The Rise of Asian Firms: Strengths and Strategies
Palgrave MacmillanCurrent price €92.69Original price €102.99Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book present...
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The Source of Innovation in China: Highly Innovative Systems
Palgrave MacmillanCurrent price €92.69Original price €102.99Given the most popular understanding of Chinese comparative advantage is their low labour cost, The Source of Innovation in China argues the fundam...
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Agent-based Modeling and Simulation
Palgrave MacmillanCurrent price €92.69Original price €102.99Operational Research (OR) deals with the use of advanced analytical methods to support better decision-making. It is multidisciplinary with strong ...
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Entrepreneurial Icebreakers: Insights and Case Studies from Internationally Successful Central and Eastern European Entrepreneurs
J. PratsCurrent price €85.49Original price €94.99This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies read...
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Determinants of FDI Flows within Emerging Economies: A Case Study of Poland
A. MironkoCurrent price €92.69Original price €102.99This study provides a detailed examination of foreign direct investment (FDI) in Poland and explores the impact this has on foreign investment poli...
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Franchising Globally: Innovation, Learning and Imitation
I. AlonCurrent price €92.69Original price €102.99Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book inclu...
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Internationalization, Innovation and Sustainability of MNCs in Latin America
Palgrave MacmillanCurrent price €92.69Original price €102.99Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationaliz...
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Effective People Management in Africa
Palgrave MacmillanCurrent price €92.69Original price €102.99Highlights new realities, challenges and opportunities facing organizations and businesses in managing people in contemporary Africa and attempts t...
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Global Trends in Human Resource Management
Palgrave MacmillanCurrent price €92.69Original price €102.99Provides an understanding of how HRM policies and practices differ across countries and how the development of management practice may be affected ...
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Building Resilience for Success: A Resource for Managers and Organizations
C. CooperCurrent price €61.19Original price €67.99Resilience is a word that is used in many different ways in different contexts, this new and innovative book focuses on psychological resilience in...
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The Changing Geography of International Business
Gary CookCurrent price €92.69Original price €102.99Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fa...
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Transforming Japanese Workplaces
T. SakikawaCurrent price €92.69Original price €102.99Explores the transformations that have taken place in Japanese workplaces since the dawn of the new millennium in terms of management practices, pa...
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No Limits: A True Story of Challenge and Courage Across Three Continents
Nick HaritatosCurrent price €24.23Original price €28.50Current price €24.23Original price €28.50Save 15%