International Business

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of ...

The business leader's guide to encouraging continuous innovation in any organization Innovation governance is a hot topic in the business world. In...

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to t...

For courses in International Trade. This package includes MyLab Economics. A balanced approach to theory and policy applications International Tr...

In pharmaceutical patent law, the problem of lack of policy direction and inappropriate legal framework is widespread - particularly among jurisdic...

Export, Thrive, Change the World is a practical guide for small business owners who would like to export but are unsure how. Jennifer address...

From the author of the acclaimed 'Mr China' comes another rip-roaring adventure story - part memoir, part history, part business imbroglio - that o...

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink ...

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural d...

A substantive account of the evolution of the World Trade Organisations (WTO) Doha Development Agenda (DDA) negotiations and the role of developing...

What do you think when someone mentions Brazil? Probably the first ideas that come to your mind are samba and football. Maybe you think of Pelé, Ne...