The Unsold Mindset: Redefining What It Means to Sell | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Colin Coggins
A01=Garrett Brown
Age Group_Uncategorized
Age Group_Uncategorized
Author_Colin Coggins
Author_Garrett Brown
automatic-update
Category1=Non-Fiction
Category=GBC
Category=JFSJ1
Category=KJ
Category=KJM
Category=KJMB
Category=KJMV2
Category=KJMV6
Category=KJS
Category=KJSU
Category=VS
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch

The Unsold Mindset: Redefining What It Means to Sell

English

By (author): Colin Coggins Garrett Brown

What if the greatest salespeople on the planet are the opposite of who you think they are?

Everyone sells, every day. Its why the most successful people are better than most at selling themselves, their ideas, or their products and services.

Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best) or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when we find ourselves in a situation where we need to sell, we feel compelled to put on the persona of a good salesperson. But theres a disconnect between who we think good salespeople are and who they actually are. In any room, theyre not the most self-confident, theyre the most self-aware. Theyre not the most sociable, theyre the most socially aware. And they dont succeed in spite of obstacles, they succeed because of obstacles.

Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in hopes of understanding why these people are so extraordinary. Colin and Garrett found that, as different as all these incredible people were, they all had an eerily similar approach to selling. It didnt matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extroverted, jovial or stoicthey were all unsold on what it meant to sell and unsold on who people expected them to be.

The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. Its a journey toward an entirely new mindsetthe greatest sellers on the planet arent successful because of what they do, theyre successful because of what they think. Being a good person and a good salesperson arent mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.

See more
Current price €24.23
Original price €28.50
Save 15%
A01=Colin CogginsA01=Garrett BrownAge Group_UncategorizedAuthor_Colin CogginsAuthor_Garrett Brownautomatic-updateCategory1=Non-FictionCategory=GBCCategory=JFSJ1Category=KJCategory=KJMCategory=KJMBCategory=KJMV2Category=KJMV6Category=KJSCategory=KJSUCategory=VSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 435g
  • Dimensions: 152 x 229mm
  • Publication Date: 02 Mar 2023
  • Publisher: HarperCollins Publishers Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9780063204904

About Colin CogginsGarrett Brown

Colin Coggins and his business/teaching/writing partner Garrett Brown are authors speakers and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created Sales Mindset for Entrepreneurs at the University of Southern California's Marshall School of Business. As sought-after speakers they bring their antithetical mindset-first approach to audiences around the world. They are also co-founders of Agency18 a firm that helps mission-driven companies adopt the Unsold Mindset. Colin has deep experience as a sales leader and theorist known for his unique and proven approach to scaling revenue generation by cultivating sales IQ across entire organizations not just within sales units. He has held senior leadership roles at several emerging technology companies including Bitium Mobile Roadie and most recently as the Chief Commercial Officer at Fabric. Colin was the SVP of sales at Bitium where he and Garrett met for the first time. They worked together until Bitium was acquired by Google and haven't stopped working together since. After the Google acquisition Colin continued to serve as an executive sales leader while also taking on a sales advisor and entrepreneur-in-residence role at Techstars. Colin remains an investor advisor and an executive commercial leader in addition to the work he does with Garrett. He resides in Los Angeles California with his family. Garrett Brown and his business/teaching/writing partner Colin Coggins are authors speakers and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class they created Sales Mindset for Entrepreneurs at the University of Southern California's Marshall School of Business. As sought-after speakers they bring their antithetical mindset-first approach to audiences around the world. They are also co-founders of Agency18 a firm that helps mission-driven companies adopt the Unsold Mindset. Garrett began his career as a corporate lawyer representing entrepreneurs and startup founders. Inspired by his clients he decided to leave the world of law and enter the exciting world of tech startups. His first role was as a salesperson for online gaming platform Fastpoint Games where he eventually climbed the ranks to run all sales and business development efforts until the company was acquired. Garrett later helped launch enterprise software startup Bitium as the company's chief revenue officer building and overseeing all revenue functions. After Colin joined the company the two worked side-by-side until Bitium was acquired by Google. Garrett joined Google in a revenue management role learning countless lessons about the inner workings of one of the most recognizable companies on the planet. Today in addition to the work he does with Colin Garrett is an active investor and startup advisor. He lives in Huntington Beach California with his wife and two boys.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept