Market Research

AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's t...

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping,...

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by orga...

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the...

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applicati...

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artif...

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence...

Marketing 5.0: The Role of Human-Mimicking Technology focuses on human-mimicking technology in the age of marketing, wherein consumers and technolo...

Gamification plays a major role in individual and business decision-making in todays digital era, remarkably changing the way businesses perform ba...