Market Research
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Influence, New and Expanded UK: The Psychology of Persuasion
PhDCurrent price €24.89Original price €29.99The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies sold...
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Hooked: How to Build Habit-Forming Products
Nir EyalCurrent price €16.28Original price €18.50THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN HOOKED, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CA...
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Purple Cow : Transform Your Business
GODIN SETHCurrent price €15.35Original price €15.99You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger...
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Robert J. ShillerCurrent price €17.59Original price €19.99From Nobel Prizewinning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic...
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Future of Customer Engagement Through Marketing Intelligence
IGI GlobalCurrent price €322.07Original price €365.99In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and inn...
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Marketing Innovation Strategies and Consumer Behavior
IGI GlobalCurrent price €295.67Original price €335.99In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ev...
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Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics
IGI GlobalCurrent price €313.27Original price €355.99In today's fast-evolving digital landscape, businesses, governments, and societies are grappling with the complex challenges of digital transformat...
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Enhancing and Predicting Digital Consumer Behavior with AI
IGI GlobalCurrent price €356.39Original price €404.99Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meani...
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Luxury Brand and Art Collaborations: Postmodern Consumer Culture
Federica CarlottoCurrent price €53.51Original price €61.50Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first tre...
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Ethnic Marketing
Guilherme PiresCurrent price €58.07Original price €65.99Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and imp...
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Essentials of Marketing: Theory and Practice for a Marketing Career
Alex ThompsonCurrent price €51.91Original price €58.99This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essential...
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Brand Research & Analysis: Understand Its Importance & Application
Anpar InsightsCurrent price €14.95Original price €16.99Current price €14.95Original price €16.99Save 12% -
Social Entrepreneurship Strategies and Social Sector Sustainability: A Caribbean Context
Ambica MedineCurrent price €117.03Original price €132.99This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the Caribbean social sector. In addres...
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How Cool Brands Stay Hot: Branding to Generations Y and Z
Joeri Van Den BerghCurrent price €28.15Original price €31.99WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool B...
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel LawesCurrent price €95.91Original price €108.99Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and ge...
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al RiesCurrent price €15.83Original price €17.99This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding...
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Century 21 Jr. Computer Applications with Keyboarding
Jack HoggattCurrent price €79.19Original price €89.99Just getting started in the computer world? This introductory text, CENTURY 21, JR. COMPUTER APPLICATIONS WITH KEYBOARDING, 3E is the perfect compa...
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Scoring Points: How Tesco Continues to Win Customer Loyalty
Terry HuntCurrent price €71.27Original price €80.99Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched an...
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Stickier Marketing: How to Win Customers in a Digital Age
Grant LeboffCurrent price €80.07Original price €90.99In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value arou...
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
Justin WyattCurrent price €33.92Original price €38.99A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...
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From Idea to Enterprise: A Guide to Launching and Succeeding in Your Own Business
Oscar MosesCurrent price €23.32Original price €26.50Current price €23.32Original price €26.50Save 12% -
Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty AdamouCurrent price €38.71Original price €43.99Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a w...
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Marketing Research Methods: Quantitative and Qualitative Approaches
Jose M. Vidal-SanzCurrent price €113.51Original price €128.99Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students acros...
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Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
Dr Christine BaileyCurrent price €28.15Original price €31.99In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely h...
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The Market Research and Insight Yearbook: Transforming Evidence into Impact
The Market Research SocietyCurrent price €27.27Original price €30.99The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case stu...
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Creativity and Data Marketing: A Practical Guide to Data Innovation
Becky WangCurrent price €24.20Original price €27.50The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and di...
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel LawesCurrent price €34.31Original price €38.99Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and ge...
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Marketing: A Very Short Introduction
Kenneth Le Meunier-FitzHughCurrent price €14.07Original price €15.99Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the ...
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Mastering Market Analytics: Business Metrics Practice and Application
Emerald Publishing LimitedCurrent price €87.99Original price €99.99In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by orga...
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Sustainable Approaches and Business Challenges in Times of Crisis: 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Springer International Publishing AGCurrent price €125.83Original price €142.99This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Euro...
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Marketing Research: A Managerial Approach
Al MarshallCurrent price €126.71Original price €143.99Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The auth...
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
SAGE Publications IncCurrent price €148.71Original price €168.99The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and ...
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The Market Research Toolbox: A Concise Guide for Beginners
Edward F. (Francis) McQuarrieCurrent price €102.95Original price €116.99Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and ex...
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The Life in Research
Peter BartramCurrent price €17.59Original price €19.99If you have interviewed, been interviewed, or enjoyed a career in the field of market or social research, these candid stories from the UK and abro...
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Business Statistics for Competitive Advantage with Excel and JMP: Basics, Model Building, Simulation, and Cases
Cynthia FraserCurrent price €99.43Original price €112.99This book is the latest title of the popular Excel textbook; redesigned, while including interactive, user-friendly JMP to encourage business stude...
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Media Audiences: Effects, Users, Institutions, and Power
John L. SullivanCurrent price €102.95Original price €116.99Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite th...
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