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Parallel Thinking

3.65 (167 ratings by Goodreads)

English

By (author): Edward De Bono

Western thinking is failing because it was not designed to deal with change

In this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek philosophers Socrates, Plato and Aristotle, based on analysis and argument. But if we are to flourish in todays rapidly changing world we need to free our minds of these boxes and embrace a more flexible and nimble model.

Parallel Thinking is an invaluable insight into the word of creativity; de Bono unveils unique methods of brainstorming and explains preconceived ideas of what creativity involves and is. This book is not about philosophy; it is about the practical (and parallel) thinking required to get things done in an ever-changing world.

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Current price €16.59
Original price €19.99
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10-20A01=Edward De BonoAge Group_UncategorizedAuthor_Edward De Bonoautomatic-updateCategory1=Non-FictionCategory=VSPTCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 307g
  • Dimensions: 135 x 216mm
  • Publication Date: 07 Jul 2016
  • Publisher: Ebury Publishing
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781785040856

About Edward De Bono

Edward de Bono studied at Christ Church Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford London Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and for many thousands indeed millions of people worldwide his name has since become a symbol of creativity and new thinking. He has written numerous books which have been translated into 34 languages and his advice is sought by Nobel laureates and world leaders alike.www.debono.com

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