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A01=Gary Schneider
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Electronic Commerce

★★★★★
★★★★★

English

By (author): Gary Schneider

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. See more
€73.94
€86.99
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A01=Gary SchneiderAge Group_UncategorizedAuthor_Gary Schneiderautomatic-updateCategory1=Non-FictionCategory=KJECategory=KJSCategory=UFPCOP=United StatesDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€50 to €100PS=Activesoftlaunch

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Product Details
  • Weight: 975g
  • Dimensions: 187 x 233mm
  • Publication Date: 26 Feb 2016
  • Publisher: Cengage Learning Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781305867819

About Gary Schneider

Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University the University of San Diego the University of Tennessee and Xavier University. The author of more than 50 books and 100 research papers Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons Interfaces the IS Audit & Control Journal and the Journal of Information Systems. His books have been translated into Chinese French Italian Korean and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee an MBA from Xavier University and a BA in economics from the University of Cincinnati.

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