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A01=Marianne Sison
A01=Zeny Sarabia-Panol
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Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia

English

By (author): Marianne Sison Zeny Sarabia-Panol

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.

In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countriesIndonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnamthe book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.

This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

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A01=Marianne SisonA01=Zeny Sarabia-PanolAge Group_UncategorizedAuthor_Marianne SisonAuthor_Zeny Sarabia-Panolautomatic-updateCategory1=Non-FictionCategory=GTCCategory=KJGCategory=KJKCategory=KJMV7Category=KJSPCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€50 to €100PS=Activesoftlaunch

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Product Details
  • Weight: 300g
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Sep 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780367665609

About Marianne SisonZeny Sarabia-Panol

Marianne D. Sison is senior lecturer and program manager at RMIT Universitys School of Media and Communication Melbourne Australia. She is convenor and founding chair of the Asia Pacific Public Relations Research and Education Network an Urban Scholar at RMITs UN Global Compact Cities Program and Australian lead in the Global Capabilities Framework research project. A former Deputy Dean (International) at RMITs School of Media and Communication she is a fellow of the Public Relations Institute of Australia and member of the International Association of Business Communicators.Zeny Sarabia-Panol is professor and associate dean at Middle Tennessee State University U.S.A. She is also the former editor of the Association for Education in Journalism and Mass Communications International Communication Research Journal and now serves on its editorial board. She also sits on the editorial board of the International Journal of Strategic Communication and AEJMCs Journalism and Mass Communication Educator. An alumna of the Journalism and Mass Communication Leadership Institute for Diversity she served as interim director of MTSUs School of Journalism in 20082009.

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