Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment

About

Tomoki Kunieda is an Assistant Professor at Taisho University Japan. His research focus is on the history of mass communication journalism and government public relations. He is a member of the JSCCS board of directors and chairperson of the Societys Global Public Relations Theory Research Group. He has a doctorate in journalism from Sophia University.Koichi Yamamura PhD is a visiting senior researcher at Waseda University Japan. He is also a management and communication consultant with extensive experience in corporate communication crisis management corporate control and technology communication. He has published case studies on hostile takeover defence and post crisis CSR activities. He has also co-authored an article and a book chapter on the historic evolution of PR in Japan.Junichiro Miyabe is a Research Scholar at Research Faculty of Media and Communication Hokkaido University Japan. He has over 30-years of research experience at Nomura Research Institute Ltd. He joined Hokkaido University in 2000 as a visiting professor and became a professor of international public relations in 2009 until 2015. He has published papers among others on human resource management and organizational structure of PR department.