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A01=Dhruv Grewal
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Retail Marketing Management: The 5 Es of Retailing

English

By (author): Dhruv Grewal

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate todays challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

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Current price €117.89
Original price €130.99
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A01=Dhruv GrewalAge Group_UncategorizedAuthor_Dhruv Grewalautomatic-updateCategory1=Non-FictionCategory=KJMV7Category=KNPRCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€100 and abovePS=Activesoftlaunch
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Product Details
  • Weight: 560g
  • Dimensions: 170 x 242mm
  • Publication Date: 28 Dec 2018
  • Publisher: Sage Publications Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781526446848

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