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A01=Jay Kandampully
A01=Pearson Education
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Author_Jay Kandampully
Author_Pearson Education
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Category1=Non-Fiction
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Services Management: Pearson New International Edition

English

By (author): Jay Kandampully Pearson Education

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors. See more
Current price €62.99
Original price €69.99
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A01=Jay KandampullyA01=Pearson EducationAge Group_UncategorizedAuthor_Jay KandampullyAuthor_Pearson Educationautomatic-updateCategory1=Non-FictionCategory=KJSCategory=KNPRCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 814g
  • Dimensions: 215 x 275mm
  • Publication Date: 01 Nov 2013
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292042916

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