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The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution

★★★★★
★★★★★

English

By (author): G. Bowerman

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers. See more
€25.65
€28.50
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Product Details
  • Dimensions: 133 x 203mm
  • Publication Date: 16 Sep 2014
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137397287

About G. Bowerman

Gary Bowerman is Director of Scribes of the Orient an Asia-based marketing and communications agency. He previously held key positions at leading travel trade and consumer publishing companies in the UK was a researcher for Rough Guides and managed the post-9/11 re-launch of a quarterly magazine for the American Society of Travel Agents. In China where he has lived and worked since 2004 he was Shanghai co-editor for Zagat and spent two years as Editor in Chief of Shanghai Business Review. Since co-founding Scribes of the Orient in 2008 Bowerman has worked closely with travel and tourism brands in China across Asia and worldwide. This has given him unique insights into the mindset of Chinese travellers and the approaches of brands and destinations seeking to connect with them.

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