Retail Sector
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How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
Stu HeineckeCurrent price €16.65Original price €18.50The hard part just got easy. You know how to sellthat's your job, after allbut getting CEOs and VIPs to call you back is the tricky part. You're in...
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Olga MitterfellnerCurrent price €41.39Original price €45.99Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Olga MitterfellnerCurrent price €134.09Original price €148.99Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to ...
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Retail The Second-Oldest Profession: 7 Timeless Principles to WIN in Retail Today
Flora DelaneyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Billion Digital Buyers: Twenty Digital Trends Disrupting the Global Retail Business
Akshay VemugantiCurrent price €12.59Original price €13.99Current price €12.59Original price €13.99Save 10% -
The Corner Shop: A BBC 2 Between the Covers Book Club Pick
Babita SharmaCurrent price €19.79Original price €21.99A BBC RADIO 4 BOOK OF THE WEEK'Nuanced, human and engaging' Nikesh Shukla, Observer'Full of life, characters, gossip and all the richness of the lo...
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Pioneers in Marketing: A Collection of Biographical Essays
D.G. Brian JonesCurrent price €44.99Original price €49.99Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spa...
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Innovation and Learning Experiences in Rapidly Developing East Asia
Taylor & Francis LtdCurrent price €44.99Original price €49.99Technology and technical change is sector- and industry-specific, embedded by locational institutions and organizations, and integrated in global n...
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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Taylor & Francis LtdCurrent price €44.99Original price €49.99Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading...
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Relationship Marketing in Franchising and Retailing
Taylor & Francis LtdCurrent price €44.99Original price €49.99This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as b...
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Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
Roel StavorinusCurrent price €147.59Original price €163.99Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in develo...
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Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
Roel StavorinusCurrent price €50.39Original price €55.99Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in develo...
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E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank
Taylor & Francis LtdCurrent price €134.09Original price €148.99This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the probl...
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Selling and Negotiation Skills: A Pragmatic Approach
Prashant ChaudharyCurrent price €134.09Original price €148.99This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environm...
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Selling and Negotiation Skills: A Pragmatic Approach
Prashant ChaudharyCurrent price €39.59Original price €43.99This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environm...
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The Psychology of Fashion
Carolyn MairCurrent price €16.65Original price €18.50The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how c...
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A Fashion Retailers Guide to Thriving in Turbulent Times
Daniela LeoniniCurrent price €27.89Original price €30.99By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A ...
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Commercial Space Design and Customer Experience
Christophe RéthoréCurrent price €77.39Original price €85.99This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and ...
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A Business History of Retail: From Trading Post to E-commerce in America and Canada
Bettina LiverantCurrent price €129.59Original price €143.99Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing fo...
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Ultimate Guide to Optimizing Your Website
Jon RognerudCurrent price €17.99Original price €19.99BE DISCOVERED with SEO Tactics for All Technical Levels Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keywor...
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Retail Recovery: How Creative Retailers Are Winning in their Post-Apocalyptic World
Mark PilkingtonCurrent price €23.85Original price €26.50Shortlisted for the Business Book Awards 2022 The worlds retail sector has been devastated in recent years by two unstoppable forces: internet sho...
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Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan
J. GambleCurrent price €50.39Original price €55.99This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights i...
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