Sales & Marketing

The increasing relevance of the internet has brought about significant change in me­ dia consumption, communication and social behaviour and thus e...

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approache...

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising,...

Chinas economy has been transforming rapidly over the last 25 years. As a result, Chinese conurbations have changed remarkably, with cities expandi...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, ...

Transform your sales process through effective collaboration between sales leadership and front-line sales staff In Revenue Revolution: Designing a...