Sales & Marketing

Wonder City of the World: New York City Travel Posters is a century-spanning visual journey through the worlds most fascinating city as promoted by...

Explore the A to Z of modern advertising.Celebrate all this year's creative brilliance in print! This limited edition Graphis Advertising Awards an...

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicabil...

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and...

Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and cont...

Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and cont...

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy ...

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are l...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market ...