Sales & Marketing

In today's increasingly global and integrated financial climate, there is an amplified need for cooperation between regulators and supervisors acro...

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 ...

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is...

From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United Statesand increasingly aroun...

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-sim...

We are at the beginning of the sustainability era. The biggest challenge of our generation is to reach the Sustainable Development Goals. For this ...

One of the biggest myths that plagues the business world today is that our ability to network depends on having the gift-of-gab. You dont have to b...

Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise es...

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Ele...

In a world where countless organisations rely on data acquisition and management to learn more about their customers, whats been lost is a genuine ...

Catalyst will transform your approach to networking, making it fun and infinitely more effective. A good business developer, prospector and network...