Sales & Marketing

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the ...

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five ye...

Change processes in organizations are time consuming, expensive, and often dont create the intended results. This book creates a new way for leader...

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for und...

You cant sell without listening to your customersand yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decad...

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up ...

This book discusses private policing conducted by fraud examiners and financial crime specialists when there is suspicion of white-collar crime. Th...

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field...