Author: Kevin Keller

This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab. Important information for students: You...

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting auth...

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for und...

'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Managem...

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ma...

Practice Assessments Plus is the smart choice for those revising Component 3 of the BTEC Tech Award in Health and Social Care (2022). This book con...