Author: Kevin Keller
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Save 12% Marketing Management
Kevin KellerCurrent price €73.03Original price €82.99The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for und...
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Save 12% Strategic Brand Management: A European Perspective
Kevin KellerCurrent price €77.43Original price €87.99'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Managem...
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Save 12% Marketing Management, An Asian Perspective
Chin TanCurrent price €65.99Original price €74.99For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ma...
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Framework for Marketing Management, A, Global Edition: European Edition
Kevin KellerCurrent price €65.99Original price €74.99For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Ma...
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Save 12% Marketing Management, Global Edition
Kevin KellerCurrent price €39.59Original price €44.99For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in m...
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin KellerCurrent price €75.67Original price €85.99For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management:...
View full detailsCurrent price €75.67Original price €85.99Save 12%