Sales & Marketing

In todays connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated wi...

Across organisations and communities there are leaders who manage to get things done through their ability to understand how a network of individua...

Indigenous, ethnic and rural peoples throughout the world struggle to effectively deal with the challenges triggered by outside economic and social...

Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the ...

This book examines the social entrepreneurship strategies of nonprofit organizations (NPOs), with a focus on the Caribbean social sector. In addres...

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with th...

Globalisation has opened new avenues to corruption. Corrupt practices are proliferating not only within national borders but across different count...

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient...

Ein Verständnis der preisbezogenen Kundenwahrnehmungen in Business-to-Business-Geschäftsbeziehungen ist sowohl in der Unternehmenspraxis als auch ...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, re...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the...

This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing mark...

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their onli...

Marken sind ein effektives, aber immer noch mit Argwohn beäugtes und häufig unprofessionell umgesetztes Konzept im Kulturbereich. Ein Markenaudit f...

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world whe...

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand...

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a c...

In nearly all sectorsespecially those that are service relatedanew business agenda is emerging that is changing the landscape of customer experienc...

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, ...

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build re...

Among researchers the concept of market orientation has been broadly discussed for many years stimulated above all by the works of Kohli and Jawors...