Sales & Marketing

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want...

In this book, youll find 54 hands-on descriptions that help you do the key methods used in service design. These methods include instructions, guid...

For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Prin...

Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unf...

Twenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries ...

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-aft...

Twenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries ...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. Its harder than ever to be the brand o...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can le...

As a leader in your organization, you will be very familiar with your organizations key financial statements and monthly management reports. You ma...

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy ...

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from esca...

Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital ...

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of...

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing any...

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create o...

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as on...

How do we get customers to choose us over our competitors?In a crowded market it's imperative to demonstrate that you understand what your customer...