Sales & Marketing

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical is...

Modern Day Selling is designed to help sales associates find a greater success. Over the years the world has evolved. Unfortunately, the styles and...

Classic style and British manufacturing are both experiencing a boom in demand-driven by a desire among consumers for authentic, quality products. ...

There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedi...

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Whats the ...

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed ...

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-worl...

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and m...

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environm...

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How c...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept ...