Sales & Marketing

Marketing your business has never been so challenging. So much change, so many new opportunities, especially when it comes to engaging with your cu...

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex ...

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, ...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly th...

In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the hi...

Look at your business through the eyes of your customer. Why should people bother to buy from you when they can buy from the competition? How can y...

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease...

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a ...

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest com...