Sales & Marketing

This book develops organizing eating as an organizational-communication centered framework for understanding how communication and power combine to...

The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a d...

This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport market...

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away...

Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and...

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed...

The main challenge related to the development of artificial intelligence (AI) is to establish harmonious human-AI relations, necessary for the prop...

People want to create a better world and planet; however, where, and how to start remains the question. Systems Engineerings problem-solving method...

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian re...

The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technol...

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students t...

The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage ...

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporat...

Belonging to the realm of intelligent technologies, it is increasingly accepted that artificial intelligence (AI) has evolved from being merely a d...

This book aims to develop the theme of non-financial reporting and the necessity of pursuing sustainable development with particular reference to B...

Power and Corporate Responsibility explores the concept of corporate responsibility and offers a systematic discussion by referring to the followin...

Shariah governance assumes the primary instrument through which Islamic Banking Institutions (IBIs) ensure the Islamicity of their products, servic...

This book focuses on and promotes the applications of the diverse tools and techniques of industrial engineering to the design and operation of sys...

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass...

Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents li...

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contr...