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B01=Jabulani Garwi
B01=Option Takunda Chiwaridzo
B01=Reason Masengu
Category1=Non-Fiction
Category=KJS
Category=TV
Category=TVF
COP=United States
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€100 and above
PS=Forthcoming
softlaunch

Emerging Technologies and Marketing Strategies for Sustainable Agriculture

English

In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture. Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future. Through its rigorous analysis and evidence-based approach, Emerging Technologies and Marketing Strategies for Sustainable Agriculture challenges conventional practices and stimulates critical thinking within the research community. The book is a valuable resource for researchers, scholars, and students interested in exploring the complex dynamics of agriculture, marketing, and sustainability by bridging the gap between academic research and practical applications. It fosters interdisciplinary dialogue, inspires further research and collaboration, and offers a roadmap for building a more sustainable and equitable food system for future generations. See more
Current price €234.95
Original price €266.99
Save 12%
Age Group_Uncategorizedautomatic-updateB01=Jabulani GarwiB01=Option Takunda ChiwaridzoB01=Reason MasenguCategory1=Non-FictionCategory=KJSCategory=TVCategory=TVFCOP=United StatesDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€100 and abovePS=Forthcomingsoftlaunch

Will deliver when available. Publication date 19 Apr 2024

Product Details
  • Dimensions: 216 x 279mm
  • Publication Date: 19 Apr 2024
  • Publisher: IGI Global
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9798369348642

About

Reason Masengu is a highly experienced Senior Lecturer of Business Management at Middle East College in Muscat Oman with over 7 years of experience in higher education. He specializes in Global Marketing Marketing Management Digital Marketing and related courses. Dr. Masengu holds a Ph.D. in Business Management (Marketing strategy) North West University South Africa a Master of Commerce in Marketing Strategy Midlands State University Zimbabwe and a Bachelor of Technology Hons in International Marketing Chinhoyi University of Technology Zimbabwe. He has obtained certifications in marketing brand strategy and data analytics from prestigious institutions such as the Chartered Institute of Marketing and Google. Dr. Masengu is a Fellow of the Chartered Institute of Marketing Certified Practicing Marketer Australia Marketing Institute and Senior Manager Member -Marketers Association of Zimbabwe. He holds various positions including International Faculty Advisor reviewer for the IEOM Society and other international accredited journals. His research interests include digital marketing financial inclusion marketing research business management sustainable marketing and technology adoption logistics and supply chain management. With international exposure in administering research grants he contributes significantly to the fields of marketing logistics and supply management through his dedicated research endeavours in Oman.

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