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A01=Steven Heller
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All-American Ads of the 60s

English, French, German

By (author): Steven Heller

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decades ads touted perceived progresssuch as tang and instant omelets - just add waterwhile striving to reinforce good old American values.

Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial adssuch as Tupperware billing its storage container as a wifesaver.

From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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Original price €39.99
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A01=Steven HellerAge Group_UncategorizedAuthor_Steven Hellerautomatic-updateB01=Jim HeimannCategory1=Non-FictionCategory=AKCategory=KJSACOP=GermanyDelivery_Delivery within 10-20 working daysLanguage_EnglishLanguage_FrenchLanguage_GermanPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Weight: 2081g
  • Dimensions: 196 x 255mm
  • Publication Date: 20 May 2022
  • Publisher: Taschen GmbH
  • Publication City/Country: Germany
  • Language: English, French, German
  • ISBN13: 9783836588591

About Steven Heller

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts New York. Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist historian and an avid collector he has authored numerous titles on architecture pop culture and the history of Los Angeles and Hollywood including TASCHENs Surfing Los Angeles. Portrait of a City California Crazy and the All-American Ads series.

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