Coping with Retail Giants: Gaining an Edge Over Discounters

Name: Coping with Retail Giants: Gaining an Edge Over Discounters
Brand: Palgrave Macmillan
SKU: 9781137476333
Price: 92.69 EUR
Availability: InStock

★★★★★

English

By (author): A. Coskun Samli

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. See more

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Product Details

Dimensions: 140 x 216mm
Publication Date: 23 Apr 2015
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137476333

About A. Coskun Samli

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida USA. He is the author and co-author of almost 300 scholarly articles 23 books and 30 monographs. Samli has lectured extensively in Europe Eastern Europe the Middle East Asia and Oceania and was very active in the Fulbright Commission.

Coping with Retail Giants: Gaining an Edge Over Discounters

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About A. Coskun Samli

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