Future of Customer Engagement Through Marketing Intelligence | Agenda Bookshop Skip to content
Spring Savings - €5 off with every €30 spent on all books!
Spring Savings - €5 off with every €30 spent on all books!
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Arabinda Bhandari
B01=Mudita Sinha
B01=Sajal Kabiraj
B01=Samant Shant Priya
Category1=Non-Fiction
Category=KJS
Category=KJSM
Category=UYQ
COP=United States
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€100 and above
PS=Forthcoming
softlaunch

Future of Customer Engagement Through Marketing Intelligence

English

In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage. Designed with a comprehensive and practical approach, the book's objectives align with addressing the emerging trends and challenges in customer engagement driven by marketing intelligence. It caters to a diverse audience, including marketing professionals, data analysts, business leaders, academics, researchers, consultants, technology developers, and policymakers. By delving into various topics, from AI-driven customer experiences to the application of advanced technologies like text mining and blockchain, the book serves as a valuable resource for navigating the evolving landscape of customer engagement and marketing intelligence. Ultimately, it stands as a beacon, illuminating the path toward sustainable and responsible customer engagement strategies in the ever-evolving world of marketing. See more
Current price €322.07
Original price €365.99
Save 12%
Age Group_Uncategorizedautomatic-updateB01=Arabinda BhandariB01=Mudita SinhaB01=Sajal KabirajB01=Samant Shant PriyaCategory1=Non-FictionCategory=KJSCategory=KJSMCategory=UYQCOP=United StatesDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€100 and abovePS=Forthcomingsoftlaunch

Will deliver when available. Publication date 31 Mar 2024

Product Details
  • Dimensions: 216 x 279mm
  • Publication Date: 31 Mar 2024
  • Publisher: IGI Global
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9798369323670

About

Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D. Masters in Marketing Management and MBA. Dr. Sinha is an experienced researcher faculty and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry Business Education Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences.Dr. Arabinda Bhandari presently working as an Associate Professor in Strategic Management area in School of Management Presidency University Bangalore India. He is an author of Strategic Management - A conceptual Framework published from McGraw Hill India. He has more than 20 years of experience in industry and academics.Prof. Samant Shant Priya is an Associate Professor at Lal Bahadur Shastri Institute of Management (LBSIM) New Delhi. Prior to joining LBSIM he had served as HOD (MBA and Marketing) with SIBACA Lonavala. He did his MBA with first class distinction in 2001 from Shivaji University and Ph.D. in 2013 from MANIT Bhopal an institute of National Importance. He has served as Member Syllabus Revision Committee Chairman Viva- Voce of Projects Chairman Paper Setters at SPPU Pune. He has eleven and half years of teaching experience and even brings around eight years of corporate experience in sales and marketing functions. He has attended presented delivered and chaired sessions in many conferences including one at the Indian Institute of Management Ahemdabad wherein he has also chaired one session. To his credit he has 17 research papers; one of them is Thomson Reuters indexed three of them are SCOPUS Indexed and ABDC listed.Sajal Kabiraj specialises in supply chain management consulting for retail companies and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations such as Datamatics IndoRama and NOCIL (Petrochemicals) a JV of Royal Dutch Shell-AMG iCRM (KL Malaysia) and MMT Center (JIBS Sweden). He has spent time as a Researcher with Volkswagen Consulting AG Germany Schenker Logistics AB Sweden and Center for Industrial Production Aalborg Denmark. He's been actively involved in research studies with Datamatics Inc Panasonic Telekom Malaysia The Coca Cola Company SIDBI Jasubhai Media CIDCO ONREC (Canada) and Schenker Logistics AB. Dr Kabiraj presently teaches at the School of Entrepreneurship and Business at Häme University of Applied Sciences (HAMK) Finland. Through his teaching career in China as a tenured Full Professor and elsewhere he has been awarded the Best Teacher Awards in 2008 2011 2014 and 2018 for academic research and teaching excellence. His research interests lie in strategic management sustainability innovation entrepreneurship and technology management.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept