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Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Gary Armstrong
A01=Marc Oliver Opresnik
A01=Marc Opresnik
A01=Philip Kotler
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Age Group_Uncategorized
Author_Gary Armstrong
Author_Marc Oliver Opresnik
Author_Marc Opresnik
Author_Philip Kotler
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Category1=Non-Fiction
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=In stock
Price_€50 to €100
PS=Active
softlaunch

Marketing: An Introduction, Global Edition

For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. See more
Current price €68.63
Original price €77.99
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A01=Gary ArmstrongA01=Marc Oliver OpresnikA01=Marc OpresnikA01=Philip KotlerAge Group_UncategorizedAuthor_Gary ArmstrongAuthor_Marc Oliver OpresnikAuthor_Marc OpresnikAuthor_Philip Kotlerautomatic-updateCategory1=Non-FictionCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 1330g
  • Dimensions: 220 x 275mm
  • Publication Date: 26 Jul 2019
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292294865

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