Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition | Agenda Bookshop Skip to content
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A01=Gary Armstrong
A01=Marc Oliver Opresnik
A01=Marc Opresnik
A01=Philip Kotler
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Age Group_Uncategorized
Author_Gary Armstrong
Author_Marc Oliver Opresnik
Author_Marc Opresnik
Author_Philip Kotler
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition

Mixed media product | English

By (author): Gary Armstrong Marc Oliver Opresnik Marc Opresnik Philip Kotler

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses. This package includes MyLab. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Reach every student by pairing this text with Pearson MyLab Marketing MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. See more
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A01=Gary ArmstrongA01=Marc Oliver OpresnikA01=Marc OpresnikA01=Philip KotlerAge Group_UncategorizedAuthor_Gary ArmstrongAuthor_Marc Oliver OpresnikAuthor_Marc OpresnikAuthor_Philip Kotlerautomatic-updateCategory1=Non-FictionCategory=KJSCOP=United KingdomDelivery_Delivery within 10-20 working daysFormat=WWFormat_OthersLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Format: Mixed media product
  • Dimensions: 218 x 274mm
  • Publication Date: 31 Aug 2019
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292294995

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