Marketing for Hospitality and Tourism

About James C. MakensJohn BowenJohn T. BowenPhilip KotlerSeyhmus Baloglu

About our authors Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management Northwestern University. He earned his master's degree at the University of Chicago and his PhD at MIT both in economics. He is the author of Marketing Management (Pearson) now in its 15th edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie Marketing for a Better World Award both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; the European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award given by the American Marketing Association to honor outstanding contributions to science in marketing. A recent Forbes survey ranks Professor Kotler in the top 10 of the world's most influential business thinkers. And in a recent Financial Times poll of 1000 senior executives across the world Professor Kotler was ranked as the fourth most influential business writer/guru of the 21st century. Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences a director of the American Marketing Association and a trustee of the Marketing Science Institute. He has consulted with many major US and international companies in the areas of marketing strategy and planning marketing organization and international marketing. He has traveled and lectured extensively throughout Europe Asia and South America advising companies and governments about global marketing practices and opportunities. John T. Bowen is professor and former dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston and the Barron Hilton Distinguished Chair. He has presented marketing courses and seminars in Asia Australia Central America Europe and South America. He is a consultant to both large and small hospitality corporations. Before becoming an academic Professor Bowen held positions in restaurant management at both the unit and corporate levels. He is on the editorial boards of the Cornell Hotel and Restaurant Administration Quarterly Journal of Services Marketing International Journal of Contemporary Hospitality Marketing and Worldwide Hospitality and Tourism Themes. He is coauthor of Restaurant Marketing for Owners and Managers. He has received numerous awards for his teaching and research including the UNLV Foundation Teaching Award the Sam and Mary Boyd Distinguished Professor Award for Teaching Founder's Award for Lifetime Support of Hospitality Graduate Education and the Board of Regents Outstanding Faculty Member. The Graduate Education & Graduate Student Research Conference presented him with the Founder's Award to recognize his contribution to graduate education. The Hotel and Lodging Association of Greater Houston recognized him with their lifetime achievement award. He has been a three-time recipient of the annual award from the International Council on Hotel Restaurant and Institutional Education (CHRIE) for superior published research in the hospitality industry and he received the John Wiley Award for Lifetime Research Achievement from CHRIE. He was recently cited as one of the five most influential hospitality management faculty in an article published in the Journal of Hospitality and Tourism Education. The mayor of Houston proclaimed November 21 2014 as John Bowen Day in recognition of Dr. Bowen's contribution to the hospitality industry and hospitality education. Dr. Bowen's formal education includes a BS in hotel administration from Cornell University an MBA and MS from Corpus Christi State University and a PhD in marketing from Texas A&M University. Seyhmus Baloglu is professor and Barrick Distinguished Scholar at the Harrah College of Hospitality University of Nevada Las Vegas (UNLV) where he has also assumed leadership roles as associate dean of research and director of Harrah Research Center for 10 years. He earned a BS in hotel administration from Cukurova University an MBA from Hawaii Pacific University and a PhD in hospitality marketing from Virginia Tech. He has presented marketing courses and seminars in Asia Australia Europe and the Caribbean. Before joining academia he held management positions and had a diverse background in the industry including restaurants hotels resort clubs and travel agencies. He has published extensively in leading journals including Journal of Business Research Cornell Hospitality Quarterly Journal of Hospitality & Tourism Research International Journal of Hospitality Management Annals of Tourism Research Journal of Travel Research Tourism Management Journal of Travel & Tourism Marketing and Tourism Analysis. He received grants contracts and consulting projects from tourism destinations gaming resorts hotels airports nightclubs and supply-chain organizations. He has been named as one of the significant contributors to hospitality and tourism literature. His work has been cited extensively across multiple disciplines and fields. His research credentials have earned him both an international reputation and placement on the editorial boards of numerous leading journals. He has presented his work at many national and international conferences seminars and symposia and served as the keynote speaker and a panel participant for numerous international conferences. Other books he has coauthored are Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge and Handbook of Scales in Tourism and Hospitality Research. He is the recipient of numerous prestigious teaching research and service awards. He has been the recipient of UNLV Alumni Association's Outstanding Faculty Member of the Year and the John Wiley & Sons Lifetime Research Achievement Award from the International Council on Hotel Restaurant and Institutional Education (ICHRIE). His other major honors include annual research awards from ICHRIE the Sam and Mary Boyd Distinguished Professor Awards the Ace Denken Research Award the Claudine Williams Distinguished Chair and Harrah Distinguished Chair. Contributor Dr. Cristian Morosan is an associate professor at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. Prior to joining Hilton College in 2012 he taught marketing at Temple University Kansas State University and University of St. Thomas Houston. His work has been funded by regional organizations such as the Hospitality Financial and Technology Professionals state and local destination organizations and universities such as University of Houston and Kansas State University. His research has resulted in more than 110 peer-reviewed publications that include book chapters journal articles invited articles and conference proceedings in journals such as Tourism Management International Journal of Hospitality Management International Journal of Contemporary Hospitality Management Journal of Travel & Tourism Marketing Journal of Travel Research Journal of Hospitality & Tourism Research and Journal of Hospitality Information Technology. He is the recipient of several prestigious academic awards including the Teaching Excellence Award for Innovation in Instructional Technology Stephen Rushmore/HVS Research Excellence Award The Provost's Certificate of Excellence in Recognition of Extraordinary Achievements the Barbara S. Stowe Endowed Faculty Development Award and Big 12 Faculty Fellowship Award. He is a member of the editorial board of International Journal of Contemporary Hospitality Management International Journal of Hospitality Information Technology and Tourism Review International and has been recognized by the International Council on Hotel Restaurant and Institutional Education (I-CHRIE) as an outstanding reviewer in the information technology area. He presented his work at I-CHRIE the International Federation for Information Technologies in Travel and Tourism the International Hospitality Information Technology Association (where he received the iHITA Best Research Paper awards in 2015 and 2018) Hospitality Financial and Technology Professionals and Travel and Tourism Research Association. He has numerous media appearances and invited presentations at conferences colloquia and workshops throughout North America Europe and Asia. Dr. Cristian Morosan earned a Bachelor of Science from University tefan cel Mare Suceava Romania and a Master of Science and PhD from Iowa State University.