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Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=Carl McDaniel
A01=Charles Lamb
A01=Jane Summers
A01=Joe Hair
A01=Michael Gardiner
A01=Prof C. Lamb
A01=Prof Carl McDaniel
A01=Prof Joseph F. Hair
Age Group_Uncategorized
Age Group_Uncategorized
Author_Carl McDaniel
Author_Charles Lamb
Author_Jane Summers
Author_Joe Hair
Author_Michael Gardiner
Author_Prof C. Lamb
Author_Prof Carl McDaniel
Author_Prof Joseph F. Hair
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Category1=Non-Fiction
Category=JNT
COP=United Kingdom
Delivery_Pre-order
Format=WW
Format_Others
Language_English
PA=Temporarily unavailable
Price_€50 to €100
PS=Active
softlaunch

MKTG2: Asia Pacific Edition

A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today''s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text. MKTG2 is now also available through MindTap - a personalised online learning experience with relevant assignments that guide students to analyse, apply and improve thinking, allowing you to measure skills and outcomes with ease. See more
Current price €88.01
Original price €96.71
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A01=Carl McDanielA01=Charles LambA01=Jane SummersA01=Joe HairA01=Michael GardinerA01=Prof C. LambA01=Prof Carl McDanielA01=Prof Joseph F. HairAge Group_UncategorizedAuthor_Carl McDanielAuthor_Charles LambAuthor_Jane SummersAuthor_Joe HairAuthor_Michael GardinerAuthor_Prof C. LambAuthor_Prof Carl McDanielAuthor_Prof Joseph F. Hairautomatic-updateCategory1=Non-FictionCategory=JNTCOP=United KingdomDelivery_Pre-orderFormat=WWFormat_OthersLanguage_EnglishPA=Temporarily unavailablePrice_€50 to €100PS=Activesoftlaunch

Will deliver when available.

Product Details
  • Format: Mixed media product
  • Weight: 718g
  • Publication Date: 12 Oct 2012
  • Publisher: Cengage Learning EMEA
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780170193566

About Carl McDanielCharles LambJane SummersJoe HairMichael GardinerProf C. LambProf Carl McDanielProf Joseph F. Hair

Joseph Hair is Distinguished Professor of Marketing and Director of the Ph.D. in Business Administration Program at University of South Alabama. Immediately prior to joining the University of South Alabama Joe was the Founder and Director of the Kennesaw State University DBA program. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director Entrepreneurship Institute Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing sales management and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science American Marketing Association Society for Marketing Advances and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator as the 2007 Innovative Marketer of the Year by the Marketing Management Association and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor''s degree in economics a master''s degree in marketing and a doctorate in marketing all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services health care electronics and the U.S. Departments of Agriculture and Interior. Charles W. Lamb Jr. served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a 30 books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997 he was awarded the prestigious Chancellor''s Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association. Dr Michael Gardiner has over 20 years'' experience teaching Introduction to Marketing Services Marketing Global marketing and Applied Business research. Research areas are Market and Social Research SME and Local Government Marketing as well as Bitcoin and Blockchain. Michael is a Certified Professional Marketer (CPM) a Qualified Professional Market Researcher (QPMR) a Fellow of the Australian Marketing Institute Member of the Australian Market and Social Research Society and a Justice of the Peace. Michael teaches both fully online and face-to-face. He has been heavily involved in restructuring the undergraduate marketing program at USQ. Associate Professor Jane Summers is currently the Director of USQ''s MBA Program. She has over 20 years'' tertiary teaching experience in Marketing Applied Business Research and Ethics and Marketing Management. A/Prof Summers'' research interests are in Sport Marketing and Consumer Behaviour. She is a Member of the American Sports Marketing Association Australian and New Zealand Sport Marketing Association The Association for Consumer Research and The American Marketing Association and is Chair of the Board of Southern Queensland Country Tourism. Carl McDaniel is professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. McDaniel''s career spanned more than 40 years during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority a billion-dollar financial institution. In addition to MKTG McDaniel has written and co-authored over 90 textbooks in marketing and business. McDaniel''s research has appeared in such publications as the Journal of Marketing Journal of Business Research Journal of the Academy of Marketing Science and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC) Geneva Switzerland. The ITC''s mission is to help developing nations increase their exports. He has a bachelor''s degree from the University of Arkansas and his master''s degree and doctorate from Arizona State University.

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