The Psychology of Desire

About

Wilhelm Hofmann PhD is Professor of Social and Economic Cognition at the University of Cologne Germany. He also has taught and conducted research at the University of Würzburg (Germany) the University of Amsterdam (The Netherlands) and the University of Chicago Booth School of Business. Dr. Hofmann has written more than 60 professional publications including two books. His research is concerned with desire self-control and moral behavior particularly the emergence of impulses and desires the role of executive functioning in self-control and health behavior and the connection among self-control morality and happiness. In his methodological approach he strives to combine the rigor of experimental research with the ecological validity and richness of behavioral data from everyday life. Loran F. Nordgren PhD is Professor of Management and Organizations at Northwestern Universitys Kellogg School of Management and Codirector of the Human Ecology Lab at Northwestern which aims to develop extend and test psychological theory through immersive field research. His research broadly considers the basic psychological processes that guide how we think and act. Much of Dr. Nordgrens research examines how people maintain self-control in the face of desire how people think about desire and how peoples beliefs about desire inform their self-control strategies. He is a recipient of the Theoretical Innovation Award in Social Psychology from the Society for Personality and Social Psychology.