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A01=Alexander Mafael
A01=Charles R. Taylor
A01=David W. Stewart
A01=Sascha Raithel
Age Group_Uncategorized
Age Group_Uncategorized
Author_Alexander Mafael
Author_Charles R. Taylor
Author_David W. Stewart
Author_Sascha Raithel
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Category1=Non-Fiction
Category=JMJ
Category=KJS
Category=KJSA
Category=KNSP
Category=WS
COP=Switzerland
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€20 to €50
PS=Forthcoming
softlaunch

Winning the Advertising Game: Lessons from the Super Bowl Ad Champions

★★★★★
★★★★★

English

By (author): Alexander Mafael Charles R. Taylor David W. Stewart Sascha Raithel

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.

This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. Its also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.

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€33.14
€38.99
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A01=Alexander MafaelA01=Charles R. TaylorA01=David W. StewartA01=Sascha RaithelAge Group_UncategorizedAuthor_Alexander MafaelAuthor_Charles R. TaylorAuthor_David W. StewartAuthor_Sascha Raithelautomatic-updateCategory1=Non-FictionCategory=JMJCategory=KJSCategory=KJSACategory=KNSPCategory=WSCOP=SwitzerlandDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 02 Feb 2025

Product Details
  • Dimensions: 148 x 210mm
  • Publication Date: 02 Feb 2025
  • Publisher: Springer International Publishing AG
  • Publication City/Country: Switzerland
  • Language: English
  • ISBN13: 9783031775055

About Alexander MafaelCharles R. TaylorDavid W. StewartSascha Raithel

Sascha Raithel is a Full Professor of Marketing at Freie Universität Berlin in Germany. His work has appeared in prestigious academic and practitioner journals such as Management Science the Journal of Marketing Research the Strategic Management Journal and the Harvard Business Review. He also serves on the editorial board of the International Journal of Advertising. Charles R. Taylor the John A. Murphy Professor of Marketing at Villanova University in the United States is the Editor-in-Chief of the International Journal of Advertising. With more than 100 peer-reviewed articles in top-tier publications Taylor is a leading authority on Super Bowl advertising and contributes a column to Forbes.com. David W. Stewart Ph.D. holds the position of Professor Emeritus at Loyola Marymount University in the United States. He chairs the Marketing Accountability Standards Board and has previously served as editor for esteemed journals including the Journal of Marketing and the Journal of the Academy of Marketing Science. With over 350 published papers and twenty books to his name he is a prolific author. Alexander Mafael Assistant Professor of Marketing at the Stockholm School of Economics in Sweden focuses his research at the intersection of advertising and strategy. His work has been featured in leading academic journals such as the Journal of the Academy of Marketing Science and the Journal of Consumer Psychology.

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