Advertising

Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or s...

The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner...

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing tool...

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing co...

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reaso...

Often the complaint from consumers and business people is: 'some businesses are not sure what to discuss on their social networking pages. They jus...

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflictin...

Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected cont...

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in t...

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing bran...

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. ...

Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is d...

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, ...

Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to ...

In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, we show how companies can improve their brand value by fostering...

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their ente...

The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professiona...

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’...

Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social m...

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book i...

Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.This book: uncovers the secrets of bra...

This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website tr...