Author: George S. Day
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Save 10% Marketing Research
David A. AakerCurrent price €125.09Original price €138.99Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of...
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Save 12% See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence
George S. DayCurrent price €30.79Original price €34.99How organizations can anticipate threats, spot opportunities, and act faster when the time is right; with rich examples including Adobe, MasterCard...
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Market Driven Strategy: Processes for Creating Value
George S DayCurrent price €17.59Original price €19.99Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be market- driven. Providing a foundation for Day's...
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Marketing Research: International Student Version
David A. AakerCurrent price €61.19Original price €71.99This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. Thi...
View full detailsCurrent price €61.19Original price €71.99Save 15%
