Author: Heike Jacobsen
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel LawesCurrent price €34.31Original price €38.99Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and ge...
View full detailsCurrent price €34.31Original price €38.99Save 12%
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