Marketing Management, An Asian Perspective
English
By (author): Chin Tan Chin Tiong Tan Kevin Keller Kevin Lane Keller Philip Kotler Siew Leong Siew-Meng Leong Swee Ang Swee Hoon Ang
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.
.
See more