Advertising Creative - International Student Edition: Strategy, Copy, and Design

About Jean M. GrowMarcel JenningsTom Altstiel

Tom Altstiel (MS University of Illinois at Urbana-Champaign; BA Valparaiso University) has spent over 40 years in the marketing communication business developing creative strategy and content for broadcast video print web sales promotion direct marketing social media and public relations. He was creative director at three agencies including owner/partner in PKA Marketing. Tom is currently principal of TBA Marketing Group LLC a creative firm focusing on strategic solutions and content for business-to-business clients and non-profit organizations. Tom has developed creative work for a wide variety consumer B2B clients and non-profits including Toyota Snap-on Tools CASE Johnson Controls Evinrude Komatsu Rexnord 3M FiServ and Concordia University. Tom was an adjunct professor at Marquette University from 1999-2018 teaching Copywriting Advanced Copywriting Campaigns and Ideation/Content Development. Follow him on Linked In. Jean Grow is the Founder and Chief TruthsTeller at GROW - a Diversity Equity & Inclusion (DEI) consultancy. After 20 years of teaching advertising and mentoring students at Marquette University all the while conducting research on the lack of women in advertising creative departments and the dire need for diversity across the entire advertising industry Jean pivoted away from academia to pursue her passion - building diverse equitable and inclusive workspaces. Combining her deep and emotive understanding of DEI with her research acumen and advertising industry experience Dr. Grow launched GROW - a DEI consultancy. You can find her at jeangrow.com or follow her @jeangrow and on LinkedIn.