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A01=Donald Baack
A01=Donald E. Baack
A01=Kenneth Clow
A01=Kenneth E. Clow
Age Group_Uncategorized
Age Group_Uncategorized
Author_Donald Baack
Author_Donald E. Baack
Author_Kenneth Clow
Author_Kenneth E. Clow
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Category1=Non-Fiction
Category=KJP
Category=KJSA
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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Format_Others
Language_English
PA=In stock
Price_€50 to €100
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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Mixed media product | English

By (author): Donald Baack Donald E. Baack Kenneth Clow Kenneth E. Clow

For advertising courses. This package includes Pearson MyLab Marketing. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. This package includes Pearson MyLab Marketing, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information. See more
Current price €68.63
Original price €77.99
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A01=Donald BaackA01=Donald E. BaackA01=Kenneth ClowA01=Kenneth E. ClowAge Group_UncategorizedAuthor_Donald BaackAuthor_Donald E. BaackAuthor_Kenneth ClowAuthor_Kenneth E. Clowautomatic-updateCategory1=Non-FictionCategory=KJPCategory=KJSACOP=United KingdomDelivery_Delivery within 10-20 working daysFormat=WWFormat_OthersLanguage_EnglishPA=In stockPrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Format: Mixed media product
  • Weight: 1133g
  • Dimensions: 215 x 275mm
  • Publication Date: 23 Nov 2017
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292222790
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