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Integrated Marketing Communication: Putting the Human Person at the Core

★★★★★
★★★★★

English

By (author): Jerry Kliatchko

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. See more
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Product Details
  • Dimensions: 148 x 212mm
  • Publication Date: 11 Nov 2019
  • Publisher: Cambridge Scholars Publishing
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781527541047

About Jerry Kliatchko

Jerry G. Kliatchko Ph.D. holds a doctorate of Public Communication from the University of Navarra Spain. He is the Dean of the Integrated Marketing Communication (IMC) and Media and Entertainment Management (MEM) programs at the School of Communication of the University of Asia and the Pacific Manila. His research and publications focus on the theoretical foundations and practice of IMC particularly in the Asian setting.

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