Key Marketing Metrics: The 50+ metrics every manager needs to know | Agenda Bookshop Skip to content
Selected Colleen Hoover Books at €9.99c | In-store & Online
Selected Colleen Hoover Books at €9.99c | In-store & Online
A01=David Reibstein
A01=Neil Bendle
A01=Paul Farris
A01=Phillip Pfeifer
Age Group_Uncategorized
Age Group_Uncategorized
Author_David Reibstein
Author_Neil Bendle
Author_Paul Farris
Author_Phillip Pfeifer
automatic-update
Category1=Non-Fiction
Category=KJMV1
Category=KJMV7
Category=KJSA
Category=KJSM
Category=KJSP
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=In stock
Price_€20 to €50
PS=Active
softlaunch

Key Marketing Metrics: The 50+ metrics every manager needs to know

Measure, manage and get the most out of your marketing.

Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.

With leading experts, discover how to build your reputation by:

  • Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions
  • Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
  • Building models to assist with planning to give you the best tools for decision-making

In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

 

See more
Current price €42.29
Original price €46.99
Save 10%
A01=David ReibsteinA01=Neil BendleA01=Paul FarrisA01=Phillip PfeiferAge Group_UncategorizedAuthor_David ReibsteinAuthor_Neil BendleAuthor_Paul FarrisAuthor_Phillip Pfeiferautomatic-updateCategory1=Non-FictionCategory=KJMV1Category=KJMV7Category=KJSACategory=KJSMCategory=KJSPCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=In stockPrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 740g
  • Dimensions: 155 x 231mm
  • Publication Date: 02 Mar 2021
  • Publisher: Pearson Education Limited
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781292360867

About David ReibsteinNeil BendlePaul FarrisPhillip Pfeifer

Neil T. Bendle is an Assistant Professor of Marketing at the Ivey Business School Western University Canada. He holds a PhD from the Carlson School of Management University of Minnesota and an MBA from Darden. He has been published in journals such as Marketing Science and the Journal of Consumer Research. Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School University of Virginia where he has taught since 1980. Previously he was on the faculty of the Harvard Business School and worked in marketing management for Unilever. Phillip E. Pfeifer is Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School currently specializes in direct/interactive marketing. He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing Journal of Database Marketing Decision Sciences and the Journal of Forecasting. Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School University of Pennsylvania. Dave has been on the Wharton Faculty for more than two decades. He was the Vice Dean of the Wharton School and Director of the Wharton Graduate Division.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept