No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It | Agenda Bookshop Skip to content
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A01=Dan S. Kennedy
A02=Forrest Walden
A02=Jim Cavale
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Author_Dan S. Kennedy
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Category1=Non-Fiction
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COP=United States
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Language_English
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No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

English

By (author): Dan S. Kennedy

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand. See more
Current price €16.19
Original price €17.99
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A01=Dan S. KennedyA02=Forrest WaldenA02=Jim CavaleAge Group_UncategorizedAuthor_Dan S. Kennedyautomatic-updateCategory1=Non-FictionCategory=KJSACategory=KJSPCategory=KJVSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 368g
  • Dimensions: 152 x 228mm
  • Publication Date: 03 Apr 2014
  • Publisher: Entrepreneur Press
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781599185330

About Dan S. Kennedy

Dan S. Kennedy is a strategic advisor consultant business coach and editor of six business newsletters he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. Forrest Walden and Jim Cavale are the entrepreneurs leading Iron Tribe Fitness the fastest growing group personal training brick-and-mortar fitness franchise in North America. Their business model is unique and their members' success is extraordinary. They are also the authors of Iron Tribe.

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