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Marketing Management, An Asian Perspective
Chin TanCurrent price €67.49Original price €74.99For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in ma...
View full detailsCurrent price €67.49Original price €74.99Save 10% -
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin KellerCurrent price €75.67Original price €85.99For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management:...
View full detailsCurrent price €75.67Original price €85.99Save 12%
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