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Save 10% An Integrative Approach to Innovation Management: Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness
Nicolas ZachariasCurrent price €50.39Original price €55.99Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the mos...
View full detailsCurrent price €50.39Original price €55.99Save 10%
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