The Psychology Behind Design: A Marketing Perspective

About Chris BaumannJeongmin LeeWujin Chu

Dr Jeongmin Lee is a Professor of Design at Gachon University in South Korea where she specializes in Design Psychology. She holds an interdisciplinary academic background including a Ph.D. in Spatial Design from Hongik University a Master's Degree in Art History from Tufts University and a Bachelor's Degree in Psychology from Seoul National University. Throughout her career Dr Lee has contributed to the field of Design Psychology by publishing extensive research papers. She has published in journals such as Journal of Retailing and Consumer Services International Journal of Design Journal of Interior Design and Asia Pacific Journal of Tourism Research among others. Her academic focus also extends into applied realms having led multiple projects commissioned by various governmental bodies. These include the Ministry of Trade Industry and Energy the Ministry of Culture Sports and Tourism as well as the regional governments of Gyeonggi-do and Seongnam City. In addition to her teaching and research roles Dr Lee is a respected member of the Korean Institute of Spatial Design's Editorial Board. She is regularly sought out for her expert opinion and has held advisory positions on several design-related committees for local governments. Dr Wujin Chu is a Professor of Marketing at Seoul National University College of Business Administration in South Korea. He graduated from Seoul National University with a BA in business administration and the Wharton School University of Pennsylvania with a Ph.D. in marketing. He has worked as Assistant Professor at MIT and Visiting Associate Professor at UC Berkeley. He has published numerous articles in major management journals such as Journal of Marketing Journal of Marketing Research and Organization Science. In 2003 he was cited by Journal of Marketing Education as the second-ranked professor in all of Asia-Pacific for his research performance. He was also awarded the prestigious JIBS Decade Award by the Academy of International Business in 2010. He is well-known globally as an expert in the automobile industry and has worked as a researcher at MIT's International Motor Vehicle Program. Dr Chris Baumann is a Professor in Business at Macquarie University Sydney Australia and a Visiting Professor at Osaka University in Japan. His research is on Services Marketing with a focus on managing the frontlines on music with a focus on the necro-branding of Elvis Presley and on competitiveness where he co-introduced Brand Competitiveness and Competitive Productivity (CP). Baumann has published in journals such as Journal of Business Research Journal of Services Marketing Journal of Brand Management European Journal of Marketing Journal of Retailing and Consumer Services Journal of Strategic Marketing and International Journal of Hospitality Management among others. He has been awarded for excellence in his research and teaching including from the Carrick Institute of Education in Australia for his enthusiastic approach to education and from the Academy of International Business (AIB) as an outstanding reviewer. He is also the recipient of Emerald Literati Awards and the best paper award from The Western Decision Sciences Institute (WDSI) for his research. Chris serves on the review board of FT50 and other top-ranked publications and he looks back on extensive teaching experience worldwide: in Canada Denmark Hong Kong South Korea Singapore Vietnam and of course Australia. He received his doctorate from Macquarie University after postgraduate and undergraduate studies in Canada (MBA from Simon Fraser University SFU) and Switzerland. Prior to academic life Chris worked in the Swiss banking sector.