Behavioural Economics
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Foundations of Sentient Marketing: Harnessing AI to Transform Customer Engagement
Candace GillhoolleyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
From Zero to Seven Figures: Proven Methods for Business Success
Lewis B RobinsonCurrent price €23.39Original price €25.99Current price €23.39Original price €25.99Save 10% -
Fundamentos del Marketing y las Ventas en la Era Digital
Gerardo Escudero SamaraCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Accountable: How we Can Save Capitalism
Michael O'LearyCurrent price €17.99Original price €19.99Uses a combination of great stories and thoughtful analysis to suggest that we must find a way to change the purpose of our corporations if we are ...
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Unleash the Power of Customer Engagement & Advocacy: Practical guide towards customer advocacy incl. end-to-end cookbook for successful Customer Advisory Boards
Timo WagenblattCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10% -
Non-Obvious 2018 - Europe Edition: How To Predict Trends And Win The Future
Rohit BhargavaCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
The Voltage Effect
John A ListCurrent price €18.69Original price €21.99'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in ...
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Contemporary Consumer Culture Theory
Taylor & Francis LtdCurrent price €46.79Original price €51.99Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the wor...
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Culture Analytics: An Evidence-Based Approach to Company Culture
Hani NabeelCurrent price €27.89Original price €30.99How can I take a data-driven approach to company culture? What should I measure and which metrics should I focus on? How can people analytics and b...
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Culture Analytics: An Evidence-Based Approach to Company Culture
Hani NabeelCurrent price €99.89Original price €110.99How can I take a data-driven approach to company culture? What should I measure and which metrics should I focus on? How can people analytics and b...
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Spontaneous Order: How Norms, Institutions, and Innovations Emerge from the Bottom Up
H. Peyton YoungCurrent price €119.69Original price €132.99Spontaneous Order brings together Peyton Young's research on evolutionary game theory and its diverse applications across a wide range of academic ...
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Customer Success Management: Proactively Nurturing Deeper Relationships with your Customers Resulting in Reduced Churn, Customer Growth & Recurring Revenue!
Gerard AsseyCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
The Smart Ideas: 10 Ideas to Have Your Clients Sell for You
Joe CelphinCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Game Theory for the Social Sciences: Conflict, Bargaining, Cooperation and Power
Pierre DehezCurrent price €83.69Original price €92.99This textbook introduces fundamental concepts of game theory and demonstrates its uses and application in the social sciences. Written in plain Eng...
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The Brain Science of Business Management: Basic Ideas of Behavioral and Cognitive Economics
Nalani L. DeSilvaCurrent price €97.19Original price €107.99Current price €97.19Original price €107.99Save 10% -
Advances in Blockchain Research and Cryptocurrency Behaviour
De GruyterCurrent price €49.49Original price €54.99This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptoc...
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Inside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior
Paschal Creation PublicationCurrent price €15.73Original price €18.50Current price €15.73Original price €18.50Save 15% -
الارتـقــاء بتـجـربــة الـعمـلاء: مخططك لتحقيق التميز في تجربة العملاء
فـرانـك أردوريـلCurrent price €15.29Original price €16.99Current price €15.29Original price €16.99Save 10% -
Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
IGI GlobalCurrent price €213.29Original price €236.99In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organiz...
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Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
IGI GlobalCurrent price €275.39Original price €305.99In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organiz...
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Nudging Green: Behavioral Economics and Environmental Sustainability
Springer International Publishing AGCurrent price €119.69Original price €132.99Our use or rather overuse of natural resources is having an increasingly drastic and adverse effect on the environment. Behavioural economics uses ...
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Uncertainty: Individual Problems and Public Solutions
Patrik AspersCurrent price €65.69Original price €72.99This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platfo...
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Marketing to the Entitled Consumer: How to Turn Unreasonable Expectations into Lasting Relationships
Dave FranklandCurrent price €29.25Original price €32.50Current price €29.25Original price €32.50Save 10% -
Misbelief: What Makes Rational People Believe Irrational Things
Dan ArielyCurrent price €15.75Original price €17.50Timely... a crucial foundation for building a more empathetic and informed society. - Daniel H. PinkAn important book for those who want to underst...
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Start with the Story: Brand-Building in a Narrative Economy
Kristian A AlomCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
How Economics Can Save the World: Simple Ideas to Solve Our Biggest Problems
Erik AngnerCurrent price €19.79Original price €21.99Economics has the power to make the world a better, happier and safer place: this book shows you howOur world is in a mess. The challenges of clima...
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Web Accessibility Cookbook: Creating Inclusive Experiences
Manuel MatuzovicCurrent price €59.39Original price €65.99Current price €59.39Original price €65.99Save 10% -
Transhumanist Politics: Political Theory in the Age of Technological Enhancement
Black Hat KathyCurrent price €117.29Original price €137.99Current price €117.29Original price €137.99Save 15% -
Outthink. Outperform.: Transform Your Organization Through Behavioral Marketing
Roger HurniCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Handbook of Organizational Performance, Volume I: Foundations and Advances
Taylor & Francis LtdCurrent price €129.59Original price €143.99This book covers the intersection of behavior analysis and management, including a comprehensive examination of different topics within organizatio...
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Next Generation Customer Experience: How Companies Like ServiceNow, Netflix and Intuit are Creating Next-Generation CX Now
Jeofrey BeanCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Maximize AD Revenue: Evaluating;Sales funnel, Revenue generation and Optimization
Charles C CoburnCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10% -
Speculative Communities: Living with Uncertainty in a Financialized World
Aris Komporozos-AthanasiouCurrent price €87.29Original price €96.99In Speculative Communities, Aris Komporozos-Athanasiou examines the ways that speculation has moved beyond financial markets to shape fundamental a...
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Meaningful Measurement of the Customer Experience, 2nd Edition
Greg KihlstromCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Why Malaysian Consumers Prefer Online Purchases
Jun Yew GohCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Save, Make More Money: How to Save Money, Invest, and Live a Life of Purpose
Paul HamdanCurrent price €16.65Original price €18.50Current price €16.65Original price €18.50Save 10% -
The Inexorable Immortals: Why Limited Liability Companies Bestride the World
Derek HammersleyCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10% -
The Inexorable Immortals: Why Limited Liability Companies Bestride the World
Derek HammersleyCurrent price €20.69Original price €22.99Current price €20.69Original price €22.99Save 10% -
Eat Your Own Lunch: The B2B Client Experience Handbook, Second Edition
Brendon Bairstow-KlopperCurrent price €20.69Original price €22.99Current price €20.69Original price €22.99Save 10% -
Finding Strength in Numbers: The Power of Collective Healing in Communities
Alan BlackshawCurrent price €16.14Original price €18.99Current price €16.14Original price €18.99Save 15% -
Things Worth Keeping: The Value of Attachment in a Disposable World
Christine HaroldCurrent price €93.59Original price €103.99A timely examination of the attachments we form to objects and how they might be used to reduce waste Rampant consumerism has inundated our planet ...
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The Culture of Contentment
John Kenneth GalbraithCurrent price €23.85Original price €26.50The world has become increasingly separated into the haves and have-nots. In The Culture of Contentment, renowned economist John Kenneth Galbraith ...
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Love, Money, and Parenting: How Economics Explains the Way We Raise Our Kids
Fabrizio ZilibottiCurrent price €19.79Original price €21.99An international and historical look at how parenting choices change in the face of economic inequalityLove, Money, and Parenting investigates how ...
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Under the Influence: Putting Peer Pressure to Work
Robert H. FrankCurrent price €25.65Original price €28.50From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter futur...
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Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand
Brad BenbowCurrent price €24.75Original price €27.50Current price €24.75Original price €27.50Save 10% -
Integrating Human Capital with Human Development: The Path to a More Productive and Humane Economy
John F. TomerCurrent price €92.69Original price €102.99For the most part, human capital theory emphasizes human cognitive development and the acquisition of knowledge and skills that enable enhanced pro...
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Civil Society Contributions to Policy Innovation in the PR China: Environment, Social Development and International Cooperation
A. FuldaCurrent price €92.69Original price €102.99This book focuses on the question of whether and how civil society may contribute to policy innovation. As the focus of civil society research is o...
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